Senior Marketing Manager – Worcester Park / Hybrid - £50-60k per annum, dependent on skills and experience.
- Now here’s a role offers a unique opportunity to be a step away from the head of marketing, allowing you to gain substantial experience and career progression. You will work within a team that values autonomy and the drive to "get stuff done."
We seek someone with a good understanding of marketing, who can demonstrate their achievements and articulate their approach to developing a content marketing and communication strategy that enhances brand visibility, educates about our services, retains customers, and generates sales leads.
This is a new role where you will have the autonomy to drive our brand's growth and position it as the leader in high-quality homecare. You’ll be working within a motivated and engaged team in a purpose-driven company backed by private equity.
If you have a proven track record in developing and executing successful marketing strategies, managing brands, and leading high-performing teams, we want to hear from you.
What can we offer you?
Our roles come with a fantastic set of benefits which really make a difference for you.
Discounts and perks: Enjoy a range of perks including performance-based bonuses, 25 days annual leave plus your birthday off, and a wide variety of career progression opportunities into cross functional senior leadership roles within the Trinity Group.
Continuous Learning: Develop your skills and knowledge through personalised development plans, one-to-one support, and access to a wealth of learning resources and activities.
Making a Difference: Contribute to a supportive work environment where your efforts are valued and recognised, and where you'll have dedicated time (paid) for volunteering within your working hours.
The feel-good factor of working for a purpose-driven company. The opportunity to work with the largest private pay homecare provider in the south of England. If you’ve read this far, then the author of this advert, can vouch for how refreshing it is to just own what you do. We truly get stuff done!
What will the role involve as a Senior Marketing Manager?
- Increase brand awareness and enhance local presence.
- Upskill branch managers to take ownership of their business.
- Implement and drive the business development plan.
- Deliver webinars, seminars, and other promotional activities.
- Generate leads and SQLs through focused activity.
- Build and manage our CRM database.
- Involve stakeholders, charities, and home care providers to support our branches.
Who are we looking for? We're seeking individuals who will have a variety of the below;
Marketing Strategy Development: Collaborate with the Group Marketing Director to create and implement marketing strategies aligned with business objectives.
Brand Management: This role offers a unique opportunity to be a step away from the head of marketing, allowing you to gain substantial experience and career progression. You will work within a team that values autonomy and the drive to "get stuff done." We seek someone with a good understanding of marketing, who can demonstrate their achievements and articulate their approach to developing a content marketing and communication strategy that enhances brand visibility, educates about our services, retains customers, and generates sales leads.
Content Creation: Oversee the creation of engaging content, including blog posts, videos, and articles, to educate and engage our audience.
Campaign Management: Develop and manage multi-channel marketing campaigns, aligning with business goals and budget.
Market Research: Stay updated on industry trends, competitor activities, and customer insights to inform decision-making.
Analytics and Reporting: Use data analytics tools to measure and optimise marketing efforts, reporting key performance indicators to the executive team.
Partnership and Vendor Management: Work with external partners, agencies, and vendors to achieve marketing objectives.
Email Marketing and Branding: Run content marketing for the company, with crossover into digital marketing, ensuring robust email marketing and branding strategies.
Would you like more information? Email our team at [email protected]
As much as agencies provide an excellent service, and are invaluable to the industry. For this role, we won’t need assistance.